The purpose of this project was to pick a snack of our choosing, redesign their website, and build a campaign from there. This was created in the Art Direction 2 course at Temple University.
Deliverables: Responsive website, outdoor advertisement, magazine ad, social media post, guerilla marketing
Tools used: Adobe Photoshop, Adobe XD
• Responsive Website
• Outdoor Advertisement
This is a billboard advertisement showcasing the many flavors Hi-Chew offers.
"Chew with your whole crew" emphasizes that individuals can share the delightful experience of Hi-Chew with
friends, family, and loved ones, creating moments of joy and connection together.
"Chew with your whole crew" emphasizes that individuals can share the delightful experience of Hi-Chew with
friends, family, and loved ones, creating moments of joy and connection together.
• Magazine Advertisement
A magazine ad that utilizes a wordplay, "Don't Mind if I 'Chew!" hinting at the company's name, Hi-Chew.
The ad showcases vibrant colors and the intentional placement of Hi-Chew products, making the candy the center of the page.
The ad showcases vibrant colors and the intentional placement of Hi-Chew products, making the candy the center of the page.
• Social Media Post
Instagram mockup using a personalized game for users to interact on the social media account.
• Guerilla Marketing
A guerilla piece that shows a Hi-Chew branded claw machine within Dilworth Park in Philadelphia, Pennsylvania. Skaters will be able to play and win a Hi-Chew treat to enjoy their time in the summer.
